One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime 24*7, .365 days. Customers can access your website and avail of your product/services or get the information they need. It also helps you to attract more new clients.
Even if people don’t buy your product online they are still likely to research it online before they made a purchase of your product/service, so you should have a website so these people can learn about your business. It applies to any product or service-based businesses like doctors, lawyers, small businesses, SMEs to MNCs. With help of a Website, you can communicate with your targeted customers about your company and achievements, list your products or services, Showcase social proofs, etc makes you more professional and build trust among customers.
Some people say’s: I think I don’t need a website for my business/ services, Do I need one?
Yes, If you own any business/services, then you must have a website and online presence. If your business doesn’t have online visibility, then how do people find your business?
let’s say you need a Tax Consultant for your income tax filing, and you don’t know the neighborhood. You’ll probably jump online and look up nearby Tax Consultant (It applies to any local business-like doctors, lawyers, Electricians, haircuts, organic products, etc).
My business is mostly by referral, Do I need one?
Yes, Let’s take doctor’s, some say we get patients by referrals only and i already have online presence like Justdial, GMB, Practo etc. See, this all are third party websites, you can’t add more contents you want. If you own website, you can showcase your expertise, services, treatment testimonials from patients etc. You need website even your business runs by referral, people’s always like to know more about your business and expertise from your website, if you don’t have website then how they know about your brand, businesses or practices? This applicable for any industries.
How website helps your business?
- Increases your search engine rankings
- Create a Good First impression
- Instant credibility for referrals
- Save time in answering questions
- Establishes your firm as experts
- Stand out from the competition
- Build relationships with clients and prospects by blog posts
Which kind of businesses need websites?
- E-Commerce Business
- Doctors and Dentists
- Therapists, Counselors, Psychologists
- Accountants/ Auditors
- Education & Coaching Centers
- The Hospitality Industry
- The Food Industry
- Consultancy Firms
- Real Estate & Construction
- Service Providers
E-Commerce Business
In this category, we can include many types of businesses – Agriculture, Manufacturing, Clothing, etc -businesses that rely on the internet for customers and sales obviously need websites in order to sell their products. Retail businesses must have an online presence to survive in this digital age and to beat competitors. Having a website/ eCommerce site helps you to expand your service area apart from local.
Benefits :
- Reach out new customers
- Reach Customers at their location
- Increase Brand Visibility
- Sell Across Borders
- Your Business runs 24*7*365
- Cost Efficient
Doctors and Dentists
More than 85% of new patients ‘Googling” for a doctor before visiting a specialty practice, A professional website with your specialization, years of practice, and testimonials from treated patients increases your Credibility. It allows them to find the timings of the specific specialist, locate the exact address of the center, as well as also book their appointments online. Medical practitioners such as Dentists, Demonologist, Gynecologist, Psychiatrist, Orthopedics etc can take advantage of a website to:
- Create online visibility.
- Schedule appointments
- Effective clinic time & Location
- List Treatments Offered
- Showcase Awards & Achievements
- Showcase Social Proof
- Expand your reach
- Show yourself Expert
Therapists, Counselors, Psychologists
Mental health is important as physical health. But is it hard to find a good counselor/psychologist or a therapist? Not anymore, with help of the google one can easily find the best counselor if they have an attractive website. Counselors/therapists also benefit from having a website as:
- It creates an online presence
- Optimized GMB makes your counseling clinic searchable
- Website answers questions patients want to ask before they book their first appointment.
- Showcase your practice and testimonials.
- Showing Social proof on the website attracts more patients to book your services.
- Expand your clinic reach
Accountants/ Auditors
Whether you are starting an individual accountant practice or opening up an auditing firm or you own already. A website is the best way to market your accounting/ auditing services in the digital world.
benefits:
- Being searchable so people approach you for your auditing-related services.
- You can showcase your all services
- It creates a good impression so that clients prefer you over others.
- Building customer relationships through posting updated industry articles.
- Trust building can be achieved by posting your awards and mentioning how you are ideal to resolve accounting needs.
- A website can aid in a lead generation if the content attracts potential customers.
- Stand out from the competition by mentioning your expertise in the industry.
Education & Coaching Centers
Having a website for coaching businesses or Educational institutions gives a polished, established appearance. A website makes your coaching business look more professional than one with only a Facebook page. There are many benefits of having a website, some of which we are briefing below.
- Reach your target audience
- Showcase your expertise
- You can develop an online presence
- Showcase student testimonials & Results
- You can target more customers
- Save money on paper advertisements
The Hospitality Industry
Studies have shown that over 80% of customers google search about hotels before making a travel plan. A website is the first place where customers look for information about the hotel.
- It Drives bookings
- Showcase Hotel Rooms
- Online presence boosts customer’s trust
- Effortless marketing
- Building the brand image
- Increases Visibility and Brand Recognition
- Increases Guest Engagement with 24*7 Availability
The Food Industry
Beyond providing online visibility for your restaurant with only google maps and yellow pages, The main purpose of a restaurant website is to help customers choose you over other and for business owners to gives the opportunity to promote the restaurant brand before a guest even walks through your door.
- Strengthens Branding
- Promotes Additional Services and Offering (like bulk marriage, party orders)
- Showcase your Menu
- Accept Door step order delivery
Consultancy Firms
A professional website helps you to showcase who you are and what you offer to a prospective client. A well-done professional website, combined with optimized SEO, can be the tool you need to stand out from the crowd in a competitive marketplace.
- Showcase Your Expertise
- Market Your Skills
- Be Found in Search
Real Estate & Construction
Even as a construction company you can showcase your current and completed projects, and future works on your website. It doesn’t matter the type of construction services you render, having a website position you as an industry expert. It could build, road construction, installing, erecting, maintaining, fabricating, plumbing, lighting, drainage systems construction, and performing turnaround services on, pipelines, buildings, plants, and facilities of all types.
- Effectively Display Your Work
- Controlling Your Online Reputation
- Establishes Your Authority In The Industry
- Display Your Past Works
- Give first-hand information about your business
- Provide a detailed description of the properties.
Our Final Thoughts On Businesses That Need Websites
In today’s digital world, a website is like your office on the internet. More than 85% of people Google before purchasing new products or services even if someone referred your business. If your competitors have a business and you don’t, then you will be soon out of business. Whether you are a doctor or a small business owner, having a professional website increases your brand visibility and credibility. So, if you don’t have a website for your business, we at digitalharish.com helps you to build an attractive website.
